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How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
 
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Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 48588 Dan Lok
Brand Storytelling: A Docu-Series | Vol. 1 | Stories vs Interruptions
 
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At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing. We seized the opportunity to talk to a couple dozen of these brand storytellers, and their agents, and the result was over 13 hours of video content. Brands, agencies, influencers, filmmakers, all sharing their views on the future of branded content and advertising. It’s a whole lot of GREAT stuff that anyone in advertising and media will want to watch. Today, we are publishing the first of five episodes. The duration of each of these “shows” is about 30 minutes. Not exactly “snackable.” These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy. As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Views: 28104 BrandStorytelling.tv
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 109433 Brian G Johnson TV
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3238532 Apple
Top 10 Companies with the Best Advertising Campaigns
 
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Top 10 Companies with the Best Advertising Campaigns
Views: 469517 WatchMojo.com
The paradox of brand experience: Josh Miles at TEDxPurdueU 2014
 
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Josh Miles is a caffeine and Twitter addict, and the principal and founder of Indianapolis-based branding firm, Miles Design. His role at Miles Design consists of driving brand strategy, business development, and firm-wide marketing. Josh was recently honored as one of the Indianapolis Business Journal's "40 Under 40", and is the author of the book "Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm". His work includes consultancy to various professional services firms including architecture firms, legal practices, engineering offices, software companies, and startups. Josh lives in Indianapolis with his wife and two ridiculously cute kiddos. B.A., Advertising & Visual Communications Design, Purdue University, 1999 More information at www.tedxpurdueu.com In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 21004 TEDx Talks
Why Smart Brands Command A Premium Price - How To Sell High-Ticket Products & Services Ep. 20
 
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Seems high-ticket selling is proved by science. Watch the whole video here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE If it's expensive it MUST be good. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://smartbrands.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: Why Smart Brands Command A Premium Price - How To Sell High-Ticket Products & Services Ep. 20 https://youtu.be/lSt0sXsGFao https://youtu.be/lSt0sXsGFao
Views: 16311 Dan Lok
Top 10 Car Marketing Campaigns
 
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Automobile industry always emphasis on high-impact car marketing strategies. We have sorted out best 10 events where cars have actually done difficult stunts in promotional campaigns. These cars are Jaguar E-pace, Mercedes Benz SLS, Bentley Continental GT, Nissan Petrol VS, Porsche 911, Lamborghini and land rover discovery. All these advertisement campaign videos gone viral and appreciated by industry tycoons.
Views: 2186 Zapaak World
How Marketers Manipulate Us: Psychological Manipulation in Advertising
 
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Have you ever wondered why some advertisements are so simplistic, or why companies even bother with some marketing techniques? Watch this video to learn about all the ways that marketers use psychology to maximize their success. Email: [email protected] Twitter: @WendoverPro Music attributions: "Bass Walker" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ "Rollin at 5" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ "Faster Does It" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ All images, audio, and video are licensed under Creative Commons or were purchased and licensed for commercial use in this video.
Views: 293531 Wendover Productions
What is Positioning or Brand Positioning? (Episode 6 : S1)
 
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Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Script: Eric: So, today we’re gonna learn, what is positioning. Kimberly: Oh! Product Positioning! That’s my favorite topic. I know what it is, It is to placing the brand on shelf, and making it available in shops, where our customer can buy it easily. Eric: Stop your guessing habit? Will ya? Kimberly: No! Product Positioning is doing something with the product! Eric: Stop it! Please! Kimberly: Ok! Zip Eric: Thank you very much! First of all, there is no word like Product Positioning. There is Positioning or you may also call it Brand Positioning. But not Product Positioning. (Why? We’ll discuss it in next video) Let’s start discussing from real issues marketers are facing, related to positioning concept. So that, we can also understand the importance of positioning. Kimberly: Go ahead Eric! Eric: According to Al Ries’ interview on this blog, KamilAli.com Al Ries Interview Marketing people believe in positioning, they just don’t believe in the principles of marketing, principles that we have been writing about for decades. Kimberly: What does he mean? Eric: In other words, you should realize and remember three things: The positioning concept is widely misunderstood. People have learnt the definition of it, and forget the steps required to achieve, and sustain positioning. How to do positioning is difficult to comprehend, it’s even more difficult to apply on the brand. If you’ll use your common sense, you’ll be lost. On the other hand, if you’ll use your marketing sense, you’ll be on the right track. If we’re going to learn positioning it is necessary to know about two marketing gurus. We might discuss their quotes during the discussion. Kimberly: Who are they? Eric: They are the fathers of positioning concept, who coined this term. Those were two marketing strategist and world’s top marketing gurus, Al Ries and Jack Trout. Positioning creates a specific perception, of the brand in the, specific category. For example, In America, what is the name of the safest car? It’s Volvo. So, In consumers mind, Volvo has, a “perception” of, Safety. This is a task of positioning to put a perception in the mind of consumer or prospect. (Positioning is a process of putting the perception in the mind of consumer or prospect) So, positioning of Volvo has been created, by putting the perception, safety, in the mind of consumer. Now, Volvo is famous for safety, NOT for speedy car, good driving or luxury car. Kimberly: But, what if the competitor wants to develop the same positioning? In this case, safety? Eric: Good question! Here’s the rule of thumb: when we talk about competitor, “differentiation” comes in. Positioning is built through “perception” and, competitor is engaged through “differentiation”. Combine them, and you will have the definition of positioning. Kimberly: So, what is positioning? Eric: Definition of Positioning: Positioning is to differentiate the brand in the mind of consumer. Kimberly: That means, the perception of competitor’s brand, has to be “different” from the perception” of our brand? Eric: Yes, if our competitor’s brand positioning is safety, we have to choose different positioning, like, luxury car. For example, if Volvo’s positioning is safety, Ferrari positioning is speedy car, BMW’s positioning is ultimate driving and Lexus’ positioning is luxury car. Kimberly: How I’ll be able to do positioning like that? Eric: By getting in to the mind of consumer before our competitor. Kimberly: And, how do we get into the mind of that, bloody consumer? Eric: That’s the real part, how to do positioning: how to get in to the mind of consumer and then hang in there. We’ll learn it in the next meeting! For today, here are two Kamil’s Bonuses: Positioning is what you do to the consumer’s mind, not to the product. It is a process to cope with major competitors. Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/ NEED THE SCRIPT? Please visit the blog to read the script and discussion: http://KamilAli.com/
Views: 98390 Kamil's Kartoons
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 641297 TED Archive
Luxury Selling: The 21 Essentials - Andre Taylor
 
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Selling Luxury requires a unique perspective, well-developed and refined skills, and a keen awareness of global trends. In this video, entrepreneur and author, Andre Taylor provides a snapshot of his luxury workshop presented to luxury marketers and entrepreneurs around the world, exploring concepts of targeting, customer relationship development, conveying and building brand image and equity,and more, all in the context of maximizing sales. For more from Andre on LUXURY go to www.GetAffluentBuyers.com This is a preview of an indepth program that can be presented at your company. To explore Andre's Selling Luxury offerings for your company, get in touch by visiting: www.andretaylor.com
Views: 50032 Andre Taylor
Experiental marketing: The future for luxury brands
 
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Tine Willumsen, founder of brand development company Above & Beyond, spoke to Aficionado about, experiential marketing, which she believes is the future.
Views: 427 Aficionado
What is Marketing & Brand Strategy ? : Digital Marketing Trends
 
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What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate • and spread like wildfire... Social Media Branding Strategies Every Business Should Follow 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. Build your own brand using these strategies 1. Choose The Right Networks It’s very tempting to jump on all social media platform but every social media channel is not the right one for you. Your job is to find the channel that align with your brand’s image. If you are a B2B business then channel like Tumblr is not for you. Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners. 2. Don’t Overlook Visual Branding If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels. This will help people immediately recognize your company Choose a color palette Use the same logo/avatar Filter carefully Create templates 3. Provide valuable and shareable content Every single piece of content you share should support your brand image. Figure out which content is most likely to gain visibility on your social networks. Don’t be afraid to use visual content. Articles with images receive 94 percent more views. 4. Connect With Influencers A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built tag : - branding strategies marketing, digital marketing strategy branding and marketing strategy marketing communication strategy premium brand marketing strategy brand development strategy brand building strategy corporate branding strategy branding a product branding your business branding strategies in marketing How to Develop Your Brand Strategy 5 Effective Brand Building Strategies to Attract Customers business - The Basics of Branding Digital Marketing Strategy
Views: 3325 Weekly Marketing Tips
4 Big Brands on Content Marketing
 
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Intel, GE, BMW and Goldman Sachs discuss the impact of brand publishing on their business. Featuring Bryan Rhoads (Intel), Tomas Kellner (GE), Kate Alini (BMW), and Amanda Rubin (Goldman Sachs).
Views: 1348 kbs+
Belmond welcomes innovative marketing strategies to attract younger luxury market
 
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In this interview, Arnaud Champenois, SVP global brand and marketing at Belmond, describes and explains the many components that make up the luxury travel industry today. From savvier customers who choose holiday destinations via Instagram, to the digital marketing strategies that have to nimbly attract both digitized millennials and low-tech older demographics, Mr Champenois and his team at Belmond are positioning themselves as an old-world luxury and charm hotel and leisure group with a digital mindset. This interview is part of our Retargeting Retail series, powered by Criteo.
Views: 1003 Hot Topics
How Smart Brands Use Digital Marketing to Acquire, Engage, & Retain Customers
 
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Today's consumers are hyper-connected, better informed, and more empowered than ever. And they expect brands to deliver personalized offers, information, and service at every stage of the customer life cycle. To acquire and retain the new consumer, customer-centric brands are rapidly replacing ineffective, fragmented, one-size-fits-all mass advertising campaigns with data-driven, one-to-one communications that are tailored to the needs, interests, and location of the consumer. As a result, these companies are converting more shoppers to buyers, producing higher revenues, and improving customer retention. Join us as Joel Book of Salesforce Marketing Cloud discusses the major trends that are driving the convergence of marketing, sales, and customer service, and shares examples of companies using 1:1 omni-channel digital marketing strategies powered by Email, Mobile, Social Media, and Web Personalization to acquire, onboard, and retain customers.
Views: 767 Dreamforce Video
Example of Fashion Marketing portfolio
 
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The portfolio was created using a scrapbook purchased from Wilkinson's, all skills were presented on paper as evidence and printed. A great tip for creating the best portfolio out there is to have fun! Please enquire us below in the comments for more information. Thank you for watching, we hope it inspired you. Please subscribe and check out our BLOG: http://bloggerstaste.wixsite.com/bloggerstaste FOLLOW US ON INSTA BC WE FOLLOW BACK ❤️ @bloggerstaste ☺️ Thank you, have a awesome year ahead! Music: Electronic dance- As It Ever Was [unfortunately the artist is unknown] Contact us for any enquiries: [email protected]
Views: 16404 BloggersTaste
Premium pricing - explained
 
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Premium pricing is the pricing technique of artificially maintaining a high price for a product or in order to encourage favourable perceptions among buyers, based solely on the price. A premium pricing strategy involves setting the price of a product higher than similar products. This strategy is sometimes also called skim pricing because it is an attempt to "skim the cream" off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market or when the seller cannot save on costs by producing at a high volume. It is often called Image pricing or Prestige pricing. Luxury brands have a psychological association with premium pricing. For example, Moet champagne and Louis Vuitton apply a premium pricing strategy. Reference: http://en.wikipedia.org/wiki/Premium_pricing Created at http://www.b2bwhiteboard.com
Views: 3984 B2Bwhiteboard
BBC Three - Secrets of the Superbrands (Fashion)
 
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Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them. Programme created by the BBC
Views: 730724 Ken Blu
Mike Lafido: Luxury Real Estate Marketing Examples
 
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Chicago Luxury real estate agent and Vyral Marketing client Mike Lafido shares how he gets results with video and database marketing to build a strong luxury real estate business. ---------- Vyral Marketing helps entrepreneurs, business owners, and professionals reduce the pain of growing their business by attracting customers and clients with personal, authentic web videos that help people. We interview you on an HD webcam and then do all the editing, writing, optimization, and promotion work for you so you position yourself as the expert to attract business, not chase it. Get a copy of the official video marketing plan we recommend for all our clients and see pricing, how it works, FAQ's, reviews, examples, and more at http://www.getvyral.com
Views: 357 Vyral Marketing
How to Tell Your Brand's Story
 
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Learn how to craft powerful digital and physical stories for your brand with experts from Big Fish Presentations (Founder & CEO, Kenny Nguyen), ZinePak (Co-Founder, Brittany Hodak) and Likeable Local (Founder, Dave Kerpen). In a deluge of expensive ads, celebrity endorsements, and stunt marketing campaigns, it’s easy to lose sight of the power of a simple story. The right emotional appeal, however, can transform a transactional customer into a passionate fan. Tune in and learn the keys to building brand loyalty from storytelling experts themselves. Get extra credit by ordering The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience: http://www.amazon.com/The-Big-Fish-Experience-Presentations/dp/0071834923 Stay connected to our community! Subscribe- http://www.youtube.com/subscription_center?add_user=gnrlassembly GA Facebook- https://www.facebook.com/gnrlassembly GA Twitter- https://twitter.com/GA GA LinkedIn- https://www.linkedin.com/company/general-assemb-ly GA Online- https://generalassemb.ly/ At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. General Assembly offers a 10-week, part-time Digital Marketing course. The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users. Learn more here: https://generalassemb.ly/education/digital-marketing
Views: 10393 General Assembly
Corporate Strategies for Fragrances
 
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Learn more: http://go.euromonitor.com/extract-global-consumer-survey-results-apparel-beauty-grooming.html Fragrances as a category of beauty and personal care has performed weakly over the past several years. According to Carrie Lenard, Beauty and Personal Care Industry Analyst at Euromonitor International, this poor performance has dragged down in mature markets. Oru Mohiuddin, Beauty and Personal Care Industry Analyst, states that fragrance manufacturers are trying to restore brand value to products by launching exclusive products. Brands attempting this are: J'adore Michael Kors Since the recession, revenue for the fragrance industry is down, which means less money to spend on marketing. This impacted what types of fragrances were recently launched - many were celebrity launches or limited editions. Companies have recently been investing in successful brands as well rather than marketing new brands. An example of this tactic is LVMH and the Chérie L'eau brand. Brand extensions and new brands have not been as popular - an example of this is the J'lo brand by Coty and it's extensions, which have declined year on year. Some industry insiders are blaming slow sales on the sheer number of celebrity launches and brand extensions, which they believe are over saturating the market and taking the luxury out of buying a fragrance. Globalization of fragrances is another industry trend. The fastest growing markets for fragrances are: Russia China Fragrance companies are also trying to diversify their product ranges, delving into color cosmetics and skin care. One of the more recent strategies used by the industry is tapping into technology by using mobile phone applications. Mohiuddin concludes by stating there are several strategies that must be implemented by fragrance manufacturers going forward: Innovative product launches Invest in marketing and advertising Regional diversity Spread across other beauty and personal care categories
Brand Management and Luxury Retail : Brand Gap | Dolce&Gabbana
 
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The video talks about Brand Gap which includes Its meaning, How to bridge the Brand Gap including various examples such as Nike, and Harley Davidson. Second part of the video talks about Dolce&Gabbana - the Brand Image, the Brand Identity, and the Brand Logo
Views: 947 LAKSHAY MEHRA-RM
What makes a truly great logo
 
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Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902 Subscribe to our channel! http://goo.gl/0bsAjO About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either. But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
Views: 2734317 Vox
Influencer Marketing Case Study: Luxury Appliances
 
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Social Media, when strategically integrated into your marketing communications, is an innovative and effective way to reach your brand’s target audience. By positioning Liebherr refrigerators within the healthy lifestyle community, and spreading the word by coupling social media with native advertising, the social media and print advertising experts at The Halo Group saw a tremendous increase in reach to its key audience, helping to get the word out about Liebherr’s elegant line of refrigerators. Find out more about The Halo Group at http://thehalogroup.com To find out more about the Halo Group and see more of about our work visit us at: http://thehalogroup.com/work/
Views: 1654 TheHaloGroupNY
Digital Marketing Differentiation Strategy  - Starwood Hotels & Resorts
 
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http://www.digitalmarket.asia Starwood Hotels & Resorts APAC Digital Director Janice Chan talks us through how she uses digital, and especially mobile, to deliver differentiated brand experiences for her nine luxury hotel marques
Views: 21614 DigitalMarketAsia
EPP 156: Marketing For Luxury Brands With Raphael Paulin-Daigle CEO of SplitBase
 
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In this week's episode of the Extra Paycheck Podcast we're chatting with Raphael Paulin-Daigle the CEO of SplitBase. SplitBase is a fashion and luxury eCommerce agency that helps businesses increase their profits and revenue with the website traffic they already have through conversion rate optimization & A/B testing processes. In this episode Raphael explains how his conversion optimization agency saw a lot of growth after concentrating on a very specific niche. They started offering their services to SaaS companies (software as a service), then switched to work with eCommerce companies that make at least $1Million per year. Eventually understanding that their core customers are luxury brands.
Aspirational Brands: Using Negative Marketing & Negative Branding
 
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Want to convince customers that your brand is exclusive? Then it might be time to break out the customer contempt. Some of the world's most powerful brands do their best to show customers that only a select few will measure up to their exclusive brand standards. In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how a little contempt can make your brand downright irresistible. It's an age-old question of emotional branding: do you do negative branding or positive branding to push your product? Negative marketing and positive marketing are two seemingly opposing approaches that have been used in emotional marketing for decades, but is negative advertising really a useful tool? How Emotional Branding Cuts Through the Clutter Emotional branding's strength is that it allows brands to cut through the clutter that dominates the marketing world. Emotional branding does not look at a product and say, "How can I push the cool features of this product?" Instead, it says "How do the customers of this brand want to feel about themselves?" In this way, emotional branding and emotional marketing can connect with the customer on a much deeper level than other types of branding. This applies for negative branding and positive branding equally, with emotional marketing being a strong tool to push a brand home. Emotional Marketing and How to Choose the Right Marketing It's often not easy to decide what sort of marketing is right for your brand. Emotional branding is useless if it is not paired with the correct customers for the situation. The key here is to find out what your customers really want in their own lives and dreams, not what you have. Emotional marketing is all about transitioning from a focus on features to a focus on attitude. You take the attitude that your customers already have, and show that you are a representative of those same attitudes. Negative Marketing vs. Positive Marketing So how do you decide if you should use the carrot or the stick when motivating customers to buy? Negative marketing is a powerful motivator for some customers, and is a tool that should be used if deemed appropriate. Normally, the groups that are most motivated by the power of negative branding are those that are high powered and successful. These are the people that are constantly looking forward and upward, and can take a little smacking around. Negative Advertising for Aspirational Brands The best place for negative advertising is without question in an aspirational brand. Aspirational brands differ from normal brands because they are not brands that appeal to everyone. Emotional branding uses aspiration brands to only target a certain group, whether it be high-powered businessmen or tough athletes. These are the brands that push you to be good enough to even buy their brands, not the other way around. Negative Branding or Positive Branding? While negative branding is great for aspirational brands, sometimes it's better to use honey than vinegar in your marketing. The most important aspect of negative branding is that it cannot be used in the wrong sense. If your customers are not the type to take well to being abused a little, they're certainly not going to respond well to being taunted by your advertising. So let's recap • Emotional branding cuts through the clutter by identifying what lies deep within the hearts and minds of the customer. It then uses these desires to position a brand around an identity that the customer already identifies with. • Negative marketing is something that is best reserved for those who are high-powered and are ok with taking a bit of abuse from their brands. Don't just start taunting your customers without a game plan • Aspirational brands take to negative advertising like a fish to water. The customer has to prove that she is tough enough to buy the product, not the other way around.
Views: 4074 Graeme Newell
How Four Seasons Is Working To Stay A Leader In Luxury Hotels
 
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Marketing head Susan Helstab explains evolution of offerings as well as marketing strategy.
Views: 7940 Forbes
Experience Marketing Examples
 
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Experience Marketing Examples. Experiential marketing is emotionally connecting customers through sensory triggers to love a product or brand. By developing a positive neuro-association with an experience, customers choose brands that give them that experience. This video contains several examples of experience marketing. If you have proved useful this video, SUBSCRIBE to the channel! You can also follow me on: - Twitter: https://twitter.com/neusoler - SlideShare: http://es.slideshare.net/neuSoler
Views: 478 neus soler
Marketing Strategy Singapore - Use Luxury Brands To Market Your Products and Services in Singapore
 
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http://www.emagos.com.sg - Marketing Strategy Singapore, Use Luxury Brands To Market Your Products and Services in Singapore. Emagos Pte Ltd 82 Genting Lane #06-03 Media Centre Singapore 349567 Tel: +65 -- 6846 0498 Mobile: +65 -- 9816 9114.
Views: 171 Ema Gos
Luxury Marketing with NFC
 
01:13
"Tap to Unlock the Story Behind!" NFC - a new channel to market your luxury brand and products! By including an NFC tag in your packaging or price tag, your customers can tap to discover... - Product Certificate - Company Web Link - Promotion Campaign - Products from the Same Collection...
Views: 151 TheRFIDTechnology
The Marketing Funnel Explained: with Real Examples
 
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In this video you'll learn the stages of the Marketing Funnel (sometimes called a sales funnel). We'll also examine 2 real-world examples of a marketing funnel in action, and show step-by-step how to determine and make sense of conversion rates. Learn more about marketing funnels here: https://goo.gl/xu6kpx
Views: 3128 EPM
Brand Identity - Elements, Importance & Examples (For The Digital Era)
 
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Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Brand Identity - Elements, Importance & Examples (For The Digital Era) The last decade (or hell, just the last five years) has seen an incredible shift in the way companies market their products; with social media, robust search engines, and access to mobile technology, we're literally drowning in content-most of which slips right under the radar. And yet, content marketing is one of the main drivers of businesses today. It's a puzzling scenario for sure, but the simple explanation is that businesses succeeding in marketing are those with a clear, undeniable perspective...or in other words, a strong brand. The next step is to create the look, feel, and voice of the brand that will be carried through all marketing channels - from the website, to social media, advertisements, and packaging. A brand's visual vocabulary will be reflected in your colors, fonts, logo and overall style. You must implement several strategies to help grow brand awareness and strengthen the brand. It builds a robust social media presence using all of the appropriate channels to communicate directly with the desired target audience whether on Facebook, LinkedIn, Pinterest, Twitter, YouTube or Instagram. The agency creates a PR strategy that provides placements in the right channels, such as trade journals, mass consumer publications, television and print interviews. Customer experience is now considered a key metric to measure brand success. Those that promise compelling experiences are the ones graduated from building long-lasting customer relationships. Every opportunity a user gets to interact with the brand is an opportunity for the business owner to enhance brand image. Whether it is the virtual interaction afforded by digital technologies or face-to-face interaction, it is the positive user experience that can strengthen the user’s bond with the brand. The brand is not synonymous with the logo or a website anymore. It is more about tone, visuals, and behaviors. When these three components stand true to the core brand message, customers not only enjoy consistent user experience but also develop an affinity towards the brand. Today, brands cannot do without their digital presence. Subscribe to my YouTube channel. ​
Views: 29 Edwin Dearborn
Luxury Brands Are Now Determined To Build An Emotional Relationship With You
 
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Borrowing a tactic from hotels and banks, luxury brands are "obsessed" with building relationships with their clients. According to Business Insider, companies such as Gucci and Prada are creating new job titles to do just that. "Chief experience officers" and "Store connectors" try to connect with customers on an emotional level. Companies often borrow tactics from vastly different industries in order to stay competitive. Some colleges are offering to match the cost of tuition of competing universities to incoming students. That's a strategy retailers have used for years! https://www.businessinsider.com/luxury-brands-client-relationships-new-job-titles-chief-experience-officer-2018-11 http://www.wochit.com This video was produced by YT Wochit Business using http://wochit.com
Views: 33 Wochit Business
Brand Identity vs Brand Image - Brand Management 101
 
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http://www.woltersworld.com Brand Identity vs Brand image, basically what companies do to control the perception of their brand and how consumer perceive their brand. Filmed in Sevilla, Spain Copyright Mark Wolters 2011 and 2012
Views: 14967 Wolters World
Internet marketing strategies 2019 - BEST online marketing strategy to create RESULTS FAST
 
06:17
Internet marketing strategies 2019 - BEST online marketing strategy to create RESULTS FAST subscribe to my channel here: ★★★★★★★★ https://www.youtube.com/channel/UCvooBZhw03Cttu_Zomy0F-Q I spent a lot of time on this video so please THUMBS UP and COMMENT if you found it helpful :-) ★★TOOLS I USE★★ - Click Funnels: http://b.link/clickfunnels41 - Clickmagick: http://pages.today/YTCM - GetResponse: http://today.marketing/GRtrial ▼ ▽More Awesome Videos ▼ ▽ GUARANTEED way how to convert more sales from same list and make money online: https://www.youtube.com/watch?v=P7_YQvrSZ20 Surefire way to handle STRUGGLES in entrepreneurship https://www.youtube.com/watch?v=SbQYqDsu_5Q My #1 Recommended Online Business Review: https://www.youtube.com/watch?v=oCNVjcXunf0&t=1s ▼ ▽Testimonials From Clients and Business Partners ▼ ▽ 1: https://www.youtube.com/watch?v=badNmIBfxfs 2: https://www.youtube.com/watch?v=hZp402s73ZI 3: https://www.youtube.com/watch?v=4AoXsl8O33k ★☆★ FOLLOW ME BELOW: ★☆★ ►DIRECT MESSAGE ME ON FACEBOOK: https://www.facebook.com/AlexZubarev Blog + My services + Consulting► http://alexzubarev.me/money-getting-made-easy/ Online Marketing Strategies, online success plan, Digital marketing strategy, marketing online, marketing plan example, marketing strategy example, how to make money online, how to make money on the internet, online marketing strategies examples, online marketing strategies for small business, simple marketing plan example, marketing plan format, marketing plan sample for small business, Tyson Zahner, network marketing tips, online marketing ideas, online marketing plan internet marketing,internet marketing tips,online marketing,online marketing strategies,marketing strategies,digital marketing,marketing,internet marketing for beginners,internet marketing tips and tricks,social media marketing,social media,digital marketing strategy,internet marketing course,digital marketing strategies,internet marketing training,internet marketing strategy,facebook marketing,content marketing,marketing strategy,online marketing tutorial,online marketing for beginners,digital marketing for beginners,small business marketing,online marketing training,online marketing plan,online marketing ideas,internet marketing tutorial,facebook marketing tips,pay per click,business,competitive analysis,video marketing,marketing online,small business,keyword research,justin bryant,google adwords,online advertising,website marketing strategies 2018,5 effective online marketing strategies,online marketing strategies for businesses on a tight budget,internet marketing social media marketing,best internet marketing tools,affordable internet marketing,internet marketing tools,internet marketing specialist,build a marketing strategy 2017,internet marketing sales funnel,andrew r edwards,sales closing techniques,digital marketing 2018,internet marketing course in hindi,internet marketing strategies - 4 ways to help grow your business online,internet marketing school,internet marketing strategies 2018,earn money from internet,internet marketing lessons,internet marketing for beginners 2018,tricks to earn money online,strategies to make money online,internet marketing for beginners in hindi,how to build network online,build network online,how to make online network,make online presense,how to earn from internet marketing,online marketing best strategies,marketing strategies facebook,internet marketing jobs,how facebook became successful,internet marketing strategies facebook,internet marketing guru,internet marketing facebook,internet marketing hindi,internet marketing campaign,internet marketing business,internet marketing for small business,internet marketing for beginners 2016,internet marketing vancouver,internet marketing 2018,internet marketing company,internet marketing youtube,online marketing strategies and tactics,best online marketing strategies,online marketing plan pdf,internet marketing tips for beginners,best marketing strategies,simple marketing ideas,simple internet marketing,simple online marketing,internet marketing ideas,best marketing ideas,best internet marketing strategies,ultimate internet marketing strategies,online marketing tips,online marketing strategies 2015,simple marketing strategies,network marketing online,business marketing ideas,internet marketing tips 2016,social media marketing website,internet marketing strategy report,website marketing video,website marketing using backlinking,website marketing tutorial,website marketing tips,website marketing services,website marketing ideas,website marketing 101,internet marketing traffic,online marketing strategies and techniques,build a digital strategy in 5 steps,website marketing strategies,e marketing strategies,internet marketing techniques,web marketing strategies,internet marketing strategies books Internet marketing strategies 2019 - BEST online marketing strategy to create RESULTS FAST https://youtu.be/1mCpp2hSN6c
Views: 1728 Alex Zubarev
I Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr. | TEDxBryantU
 
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Boccuzzi Jr. discusses why customer service, as opposed to traditional marketing strategies, has the potential to be the greatest form of marketing for a brand. John Boccuzzi Jr. has more than 20 years’ experience as a sales, marketing and customer experience executive, with a proven track record of strategic thought leadership in both private and public companies. John most recently served as Vice President of Sales & Edible for Business for Edible Arrangements, LLC were he led a team of 5 Senior Directors and Directors and total personnel of over 100 across several key departments including: Business Gifting, Business Development & Brand Partnerships, Franchisee Support, Customer Care and Training & Development. Wanting to share his passion for developing and delivering the best possible solutions and customer experiences, John formed Boccuzzi LLC. John has a Bachelor’s Degree from Bryant University in 1990 with a focus in Entrepreneurship. When John is he enjoys spending time with his two amazing children and wife of 21 years. He is also a foodie, cook, bee keeper, mico fruit farmer and runner and has completed several marathons. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 56557 TEDx Talks
brand expansion strategies
 
11:08
NMHU-Marketing 535-Brand Extension Strategies
Views: 442 Tiffany Vicenti
Customer Service Vs. Customer Experience
 
15:22
For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/customer-service-vs-customer-experience Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Customer service vs. customer experience; Do you know the difference? One of the best exercises for you to do is make a list of companies or businesses that you go back to over and over and over again, and ask yourself why. On the left, list five companies you return to again and again, and on the right write the reason for doing so. For instance, on the left write, "I go to this restaurant at least once a week" and on the right write, "I go there because _____________." The thing that goes into the blank is generally one of these six reasons. They will give you a lot of clues for your own business. #1: Fast - 0:38 #2: Quality - 0:49 #3: Cheap - 0:57 #4: Luxury - 1:10 #5: User Friendly - 1:23 #6: Customer Service - 1:38 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 585410 Valuetainment
ATL vs BTL
 
01:47
How do you contrast between ATL and BTL. Bases Base: Target - Above-the-line: Mass audience - Below-the-line: Specific small group of individuals Base:Promotions Above-the-line: To establish brand identity. Below-the-line: Generate sales Base: Measurability Above-the-line: Hard to measure Below-the-line: Easy to measure. Base: Examples - Above-the-line: - Hoardings - Internet - Movies - TV - Print - Below-the-line: - Direct marketing - Personal selling - Public relations - Sales Promotions - Sponsorship Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 5762 Eduxir
How To Build Your Brand On Social Media
 
29:55
How do you build your brand on social media? In this video, Dan Lok is joined by fitness expert and 7 figure earner, Brandon Carter. They will reveal the secrets to building your brand on social media, and profiting handsomely from it. Enjoyed this video? Click here to discover how Brandon started from nothing to start a 7 figure business: https://www.youtube.com/watch?v=WvwJOV2rhg8&list=PLEmTTOfet46OIWiVGDHCzJBC1f4x6ufbI ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://www.fumoneybook.com ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/danlok?sub_confirmation=1 Check out these Top Trending Playlist: 1.) How to Sell High Ticket Products & Services: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE 2.) The Art of High Ticket Sales - https://www.youtube.com/playlist?list=PLEmTTOfet46NufVkPfYhpUJAD1OBoQEEd 3.) Millionaire Mindset - https://www.youtube.com/playlist?list=PLEmTTOfet46O591glMGzRMoHaIJB-bQiq Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing a positive return on their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/danlok Linkedin: https://www.linkedin.com/in/danlok Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about How To Build Your Brand On Social Media https://youtu.be/Y1BbgzUqxak https://youtu.be/Y1BbgzUqxak
Views: 30729 Dan Lok
What Is a Joint Venture? Definition & Examples - Joint Venture Marketing Ep. 2
 
11:51
Joint venture is EVERYWHERE. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46O_Um4APljl4w_sETTZt9ao Watch this video until the end to find out why most business owners don't utilize this powerful strategy. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://jointventures.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing positive return from their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind for experts: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ JOIN DAN'S PRIVATE FB GROUP FOR CONSULTANTS & COACHES ★☆★ Apply here: https://www.facebook.com/groups/highticketconsulting/ Dan hangs out there quite a bit. ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ FB Group: https://www.facebook.com/groups/highticketconsulting/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: What Is a Joint Venture? Definition & Examples - Joint Venture Marketing Ep. 2 https://youtu.be/IYVMe7nIzbo https://youtu.be/IYVMe7nIzbo
Views: 19494 Dan Lok
Red Carpet Concepts :: PR, Marketing, Social Media & Events
 
02:33
Red Carpet Concepts is a boutique PR, marketing, social media and events company geared for the servicing of lifestyle and luxury brands. We like to think of ourselves as forward thinking, dynamic professionals - devoted to enhancing your brand identity with attention-grabbing campaigns. We believe in using multichannel strategies to get your company name out there, ensuring clear and powerful brand messaging to target audiences. Our goals are to generate awareness around your company or brand, and implement a strong call to action. • Launch brands • Keep brands top of mind • Sustainable, on-going communication • Savvy, avant-garde campaigns • Deadline driven projects
Views: 94 jadeallen1
Marketing Luxury Purchases: Buyer Personas | Waypost Marketing
 
00:20
Marketing luxury purchases means knowing who your customers are and how they think about spending money.
Examples of wine brands using video marketing: Part 2
 
08:20
Curious how other wine brands are using video marketing? Follow along as I fill you with inspiration and strategic tips.
How to Create the Story of Your Own Personal Brand - Personal Branding Ep. 14
 
10:26
3 types of storytelling to create your personal story. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to find out find out how to tell your own story. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://createthestory.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing positive return from their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind for experts: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ JOIN DAN'S PRIVATE FB GROUP FOR CONSULTANTS & COACHES ★☆★ Apply here: https://www.facebook.com/groups/highticketconsulting/ Dan hangs out there quite a bit. ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ FB Group: https://www.facebook.com/groups/highticketconsulting/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: How to Create the Story of Your Own Personal Brand - Personal Branding Ep. 14 https://youtu.be/4GMOSF3l4uo https://youtu.be/4GMOSF3l4uo
Views: 26971 Dan Lok

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