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Retail Management - Retail Marketing Process
 
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Retail Management - Retail Marketing Process Watch more Videos at https://www.tutorialspoint.com/videotutorials/index.htm Lecture By: Ms.Richa Maheshwari, Tutorials Point India Private Limited
Creative Retail Sales Ideas for Clothing : Marketing, Branding, & Work Life
 
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Subscribe Now: http://www.youtube.com/subscription_center?add_user=ehow Watch More: http://www.youtube.com/ehow Creative retail sales ideas for clothing will help separate your brand from the competition. Get creative retail sales ideas for clothing with help from the President of Lion'esques Style in this free video clip. Expert: Melissa Gonzalez Bio: Trends expert Melissa Gonzalez was once a top executive on a Wall Street trading floor. Filmmaker: Josh Tomozolli Series Description: Marketing and branding are concepts that are designed to make your product or service as appealing as possible to your intended audience. Get tips on marketing, branding and work life with help from the President of Lion'esques Style in this free video series.
Views: 27724 eHow
How 'Going Direct' Changes Everything: for Brands, Retail, Marketing, and Advertising
 
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As brick-and-mortar retail has shifted towards online (or been entirely replaced by ecommerce, in the case of Blockbuster and others), brands have been going direct to consumers (or via online storefronts/aggregators, like Amazon). Yet the holy grail of performance marketing and advertising to consumers remains elusive: Let's face it, many consumer packaged goods (CPG) brands, for example, are still just guessing in the dark about what people are actually doing with their goods. They're relying way more on art than science to know, predict, and target their customers. But now, with the advent of "Direct Response 2.0" -- thanks to the rise of social commerce and online crowdfunding, promotional transparency and online-to-offline recommendations, and discovery + experiential shopping -- brands and consumers have a direct connection. What does this mean for marketing and advertising and online-to-offline business strategy? Well, customers not only vote with their dollars, they can now influence retailer product decisions... sometimes before they even happen. And brands have unprecedented access to consumers and data (finally!) ... not to mention the ability to determine demand before production and the opportunity to capture more value up the stack/ higher in the purchasing funnel. In this talk, a16z general partner Jeff Jordan outlines the shifts, trends, and what they mean for new marketing skillsets, capabilities, and tools. Because it's a brave new world when marketing goes from art to science, from guessing to knowing, from disintermediated to direct.
Views: 3046 a16z
Marketing and Selling Your Clothing Brand Startup - How The Sell?!
 
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➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free Starting a clothing brand is a very exciting thing, and it's something that a lot of people have wanted to do or attempted to do. However, it's not easy. There are a bunch of different things that you need to take into account, and simply slapping a rip-off supreme logo onto a Gildan shirt isn't going to make you rich. In this video, I talk about the best way that you can go about developing and marketing your clothing brand ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 64309 Zach Inman
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 2200805 Scoop
Digital Marketing Case Study : Fashion Retail
 
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Berikut ini adalah study kasus digital marketing untuk industri fashion retail dari Macy's Department Store. http://erudite.id/link/youtube.html | [email protected] | 08888097722
Views: 4836 Erudite Indonesia
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 60887 Profession Choice
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 811359 TED Archive
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 43620 Scaling Retail
Nuovo Retail e marketing moderno - Master IULM in Retail Brand & Sales Management
 
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Un dibattito sui nuovi modelli e le nuove opportunità di marketing per il retail tenutosi quest'anno presso l'Università IULM che è anche occasione per presentare il nuovo Master in Retail Brand & Sales Management. Partecipanti: - Prof. Francesco Massara (Professore Associato Università IULM e Direttore del Master in Retail Brand & Sales Management); - Dott. Marco De Carli (Ceo & Founder di DINN! e docente del Master); - Dott. Emanuele Sacerdote (Consigliere di Amministrazione Strega Alberti Benevento SpA e Docente del Master).
Views: 92 IULM Università
Epic Wins / Epic Fails: Retail Brand Strategy - Saje (Doug Stephens)
 
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CMA’s Brand Strategy Council has created a series of videos featuring marketing thought leaders discussing epic wins and epic fails in the marketplace. We'll hear from Doug Stephens, Retail Consultant, Retail Prophet to explore Saje, a natural wellness company. For more videos, please visit http://CMAbrandstrategy.ca
Retail Branding is Different
 
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www.dealereprocess.com - There has been a lot of talk and advice about branding, but branding for retailers is different, see how and what to do about it.
Views: 1038 Dealer eProcess
Job Spotlight – Digital Marketing Director – Paris, France – Pure Play Retail brand
 
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In this edition of Job Spotlight, Alex Marriner discusses an exclusive Digital Marketing Director position with a pure play retail brand who are based in Paris, France. We are looking for Spanish speakers (native or professional level) who have a strong background across both Acquisition & Retention Marketing. Relocation assistance to be provided to candidates living outside of France. If you’d like more details please email Alex at [email protected]
Google Marketing Platform: adidas Case Study
 
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The consumer journey is no longer linear and it can be difficult to know when to deliver the right brand or product message. adidas turned to Google Marketing Platform to use audience insights to inform its storytelling, help teams from brand marketing to retail and e-commerce collaborate, and deliver relevant messages across channels. With Google Marketing Platform, adidas can see how audiences are responding to campaigns in real time and know which messages resonate most. Learn more about Google Marketing Platform: https://marketingplatform.google.com/about/ Read more about adidas and data-driven marketing: https://www.thinkwithgoogle.com/marketing-resources/data-measurement/bain-customer-connections/
The Psychology of Colour, Emotion and Online Shopping
 
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SUBSCRIBE to BrainCraft! Click here: http://ow.ly/rt5IE Talking psychology, neuroscience & why we act the way we do. New video every other week! Follow BrainCraft on Google+ https://www.google.com/+braincraftvideo Tumblr http://braincraft.tumblr.com Twitter https://twitter.com/Brain_Craft Facebook https://www.facebook.com/Braincraft Instagram http://instagram.com/brain_craft Check out some of my other videos! Your Brain's Facial Recognition Technology: http://youtu.be/qu7ssnK7UW8 Your Warped Perception of Time: http://youtu.be/5my9udw5_H4 BrainCraft is created by Vanessa Hill, https://twitter.com/nessyhill Thanks to Scott MacInnis, Kimberley McEwan, Kathleen Hill and my wonderful Nana for voicing the quotes in this video. References: Babin, B. J., Hardesty, D. M., & Suter, T. A. (2003). Color and shopping intentions: the intervening effect of price fairness and perceived affect. Journal of Business Research, 56(7), 541-551. http://www.sciencedirect.com/science/article/pii/S0148296301002466 Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & marketing, 9(5), 347-363. Brengman, M., & Geuens, M. (2003). The four dimensional impact of color on shoppers' emotions (No. 03/204). Ghent University, Faculty of Economics and Business Administration. Cheng, F. F., Wu, C. S., & Yen, D. C. (2009). The effect of online store atmosphere on consumer's emotional responses--an experimental study of music and colour. Behaviour & Information Technology, 28(4), 323-334. http://www.megantegtmeyer.com/wp-content/uploads/2012/11/color-conversion.pdf Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing letters, 4(1), 59-69. Dagher, A. (2007). Shopping centers in the brain. Neuron, 53(1), 7-8. http://www.sciencedirect.com/science/article/pii/S0896627306009998 von Goethe, J. W. (1810). Theory of Colours (book) https://archive.org/stream/goethestheoryco01goetgoog#page/n360/mode/2up Hemphill, M. (1996). A note on adults' color--emotion associations. The Journal of genetic psychology, 157(3), 275-280. Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-156. http://www.sciencedirect.com/science/article/pii/S0896627306009044 Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211. http://ec.iem.cyut.edu.tw/drupal/sites/default/files/Turley_2000_Journal-of-Business-Research.pdf Music: Brittle Rille and Mining by Moonlight by Kevin MacLeod/http://incompetech.com Sounds: Fast forward by Muska666/http://soundbible.com/624-Fast-Forward.html Images: Wikimedia commons Jirka/http://commons.wikimedia.org/wiki/File:Spectre_detail.png http://commons.wikimedia.org/wiki/File:Old_television_set.png Vladimir Kirakosyan/http://commons.wikimedia.org/wiki/File:SAS_Supermarket_-_interior-5.jpg 4028mdk09/http://commons.wikimedia.org/wiki/File:Maul_einer_Zwergziege.JPG 1-1111/http://commons.wikimedia.org/wiki/File:20050501_1315_2558-Bimetall-Zeigerthermometer.jpg BD Barcelona/http://commons.wikimedia.org/wiki/File:Sofa_dali.jpg Kreecher/http://commons.wikimedia.org/wiki/File:Godiva_belgian_chocolate_golden_box_24.JPG chensiyuan/http://commons.wikimedia.org/wiki/File:1_times_square_night_2013.jpg
Views: 112083 BrainCraft
High Sales Through Low Cost Marketing | GUERRILLA MARKETING | DR VIVEK BINDRA |
 
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In this video Dr Vivek Bindra talks about GUERRILLA MARKETING. Guerrilla Marketing is an advertising strategy that focuses on low cost unconventional marketing tactics that yield maximum results for small business owners. Dr Vivek Bindra also talks about 7 Ideas of Marketing in Low Cost for High Sales. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Retail Brand Management Week 1
 
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Week one module introduction.
Views: 190 Andrew Ridal
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Sasha Strauss: Re-think the Retail Mind
 
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Sasha Strauss, Managing Director of Innovation Protocol and graduate business marketing professor at USC and UCLA, takes executive attendees of the 2015 Google Retail Leadership Summit on a provocative journey inside the mind of today's consumer, sharing insights on how they interact with technology, brands and each other...and how retailers must re-think their strategy for deeply engaging consumers at the moments that matter most.
Views: 18446 Google for Retail
Step into the world of luxury brand management
 
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Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Build You Food Brand + Prepare for Larger Scale Retail Distribution Webinar
 
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Hear from Whole Foods Market's Global Senior Coordinator of Local Brands and Product Innovation about what it takes to launch and grow a food business successfully at a large retailer. In this webinar, we will discuss: - The value in differentiation of your brand in the competitive market - Examples and stories of successful natural brands that have grown through retail and food service - Key takeaways about branding, design, and positioning in the market - Planning and preparing for the expenses associated with scale and broader distribution. About the Presenter: As Global Coordinator of Local Brands, Product Innovation & Development, Elly Truesdell leads strategic partnerships for local purchasing programs across the company. Truesdell offers expertise in brand development, food trends and product innovation, grown from eight years of leadership in purchasing and marketing at Whole Foods Market’s Northeast Region. Truesdell made her mark by identifying and launching local products across categories, overseeing the Northeast’s grocery program and cultivating emerging suppliers for national distribution.
Views: 416 Accion in the U.S.
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 327730 Marketing 360
ZARA -Marketing strategy in retailing
 
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My courteous greetings to everyone This video discuss about the retail marketing strategy of the leading fashion brand in Europe - ZARA. The video is a voiceover of a powerpoint presentation discussing about ZARA's business model where the it focusses mainly on it consumers (heart of business model), its design and production, the logistics system and its boutique stores. The ppt for the video are available on slideshare link http://www.slideshare.net/ShivanshSurana/zara-a-marketing-strategy-redefining-retailing Shivansh
Views: 2257 shivansh surana
BRAND Sense - Multi-Sensory Marketing in Retail and Banking Webinar - Part 1 of 3
 
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Sensory Marketing guru and Managing Director of BRAND Sense agency SImon Harrop leads a session exploring Multi-Sensory Marketing in Banking and Retail.
Views: 2863 simonbrandsense
Hologram Technology For Retail Marketing and Brand Experience | HYPERVSN x WORLDLINE TECHNOLOGY
 
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Let's see how Hologram Technology could change our business.Traditional methods of promotion aren’t just working any longer and it’s harder than ever to stand out from your competitors. ⭐ We’ll show you how Holographic Display system can be used by Retail and FMCG companies with many advantages: ☑ Drive sales ☑ Increase footfall ☑ Boost brand awareness ☑ Bring up the time spent in the shop ☑ And more ------------------------------------------------------------ Call us Now: 0968.68.3191 Find more info here: https://www.worldline.technology/hologram-technology
Life of a brand manager at Nykaa - Vibhuti Verma  - Konversations on Retail and Marketing Careers
 
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Make-up, e-commerce and marketing - sounds like a dream job for a young marketing professional, right? Vibhuti Varma​ lives this coveted life. In this video, she gets candidly shares with us what a week of a brand manager at Nykaa​ looks like. This talk was a part of InsideIIM Workshops where aspirants meet alumni of top b-schools of the country. Watch the event video here. Stay tuned to InsideIIM to join us for the next session of Konversations Cafe in your city.
How to create an Online Retail Brand & Increase Sales for your Business
 
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If you are a manufacturer and want to create an online retail brand then this video will help you, have a look and leave your comments Inventory Management System: http://www.unicommerce.com/ Ecommerce website creator: www.buildabazaar.com www.powerstores.in ✪✪✪✪✪✪✪✪✪✪✪✪✪✪✪ Myself Gaurav Agarwal with 13 Years of Online Marketing Experience. Welcome to My Online Marketing Family in 5 Steps 1. Subscribe to my Channel :https://www.youtube.com/user/imaprofessionals?sub_confirmation=1 2. Like my Facebook Page: https://www.facebook.com/imaprofessionals 3. Follow me on Twitter: http://www.twitter.com/gauravagarwals 4. Follow me on Google+ : https://plus.google.com/+ImaproIn 5. Visit and Subscribe : http://www.imapro.in Digital Marketing & SEO consultancy contact me [email protected]/0091 7838393495
Epic Wins / Epic Fails: Retail Brand Strategy - Frank and Oak (Dr. Brynn Winegard)
 
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CMA’s Brand Strategy Council has created a series of videos featuring marketing thought leaders discussing epic wins and epic fails in the marketplace. In this episode, Dr. Brynn Winegard, Principal of Winegard & Company, discusses Frank and Oak. For more videos, please visit http://CMAbrandstrategy.ca
5 Tips for Creating a More Effective Retail Marketing Plan
 
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Want to grow your eCommerce business but don't know where to start? An effective marketing plan is a foundational element to any sustainable + successful business. In our first vlog, I provide 5 tips for creating a more effective marketing plan. * * * R E A D T H E R E T A I L B L O G * * * Catch up on past posts on our website: https://www.retailbliss.ca/blogs/retail * * * F R E E R E T A I L 1 0 1 C O U R S E * * * If you'd like to register for my FREE retail 101 course (as mentioned in the video), click here: http://goo.gl/pWTiOp * * * L E T ' S G E T S O C I A L * * * Follow Retail bliss on social media to get notified first when new vlogs, and blog posts are added. http://www.instagram.com/retailbliss http://www.twitter.com/retailbliss http://www.facebook.com/retailbliss.ca
Views: 7219 The eCommerce Maven
#MarketingTips: Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 195185 Positive Revolution
BRAND Sense - Multi-Sensory Marketing in Retail and Banking Webinar - Part 3of 3
 
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Sensory Marketing guru and Managing Director of BRAND Sense agency SImon Harrop leads a session exploring Multi-Sensory Marketing in Banking and Retail.
Views: 789 simonbrandsense
FMCG Retail Brand Marketing Consultants in Bangkok | London UK | Singapore | Hong Kong
 
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BLUE ORANGE UK | BLUE ORANGE ASIA is an outstanding FMCG Consumer Retail Product Branding, Advertising, Marketing Consultants Agency specializing in multi channel retail shopper, retail product brand strategy, and new product marketing. . We service many of the leading global brands and clients in London UK. Central London, England United Kingdom, Bangkok Thailand, Hong Kong, Singapore, Beijing and Shanghai China, Kuala Lumpur Malaysia, HCMC Vietnam, Yangon Myanmar and Mumbai , India, delivering Better Ideas and Better Results for over 20 years. . Regionally based in Bangkok Thailand, London and Hong Kong, our outstanding consumer FMCG retail shopper product services include retail brand marketing and Advertising Communications, Copywriting, Retail TV Advertising Commercials | Retail Corporate Videos | Radio |Consumer Retail Corporate Films | Retail Photography | Integrated Advertising | Marketing Strategy | Consumer Shopper Advertising Strategy | Strategic Marketing Communications | FMCG Retail Marketing | FMCG Retail Brand Strategy | Brand Positioning | Retail product brand activation | Digital Online Marketing & Advertising, Website design and building, Search Engine Optimization, and Retail Viral Brand Marketing. . EXPERTS IN FMCG CONSUMER RETAIL MARKETING STRATEGY | EXPERTS IN FMCG CONSUMER RETAIL MARKET POSITIONING . IF YOU ARE LOOKING FOR AN EXCEPTIONAL FMCG CONSUMER RETAIL BRAND and PRODUCT MARKETING PARTNER CONSULTANT AGENCY TO MAKE A CLEAR OUTSTANDING DIFFERENCE TO YOUR FUTURE SALES AND MARKETING, CONTACT US NOW FOR A FREE CONSULTATION. . Email: [email protected] | www.blueorangeasia.com . Blue Orange UK in London England UK www.blueorangeuk.com Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom Email [email protected]
New West Summit 2018: The Face of Cannabis Retail Brands, Experiential Marketing And Merchandising.
 
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New West Summit 2018 Cannabis | Tech | Science | Media | Investment WEB: newwestsummit.com GENERAL INFO: [email protected] EXHIBITOR/SPONSOR INFO: [email protected] New West Summit. THE CannabisTech Conference | We are the first conference to focus exclusively on the game-changing, disruptive developments in technology, science, media & investment within the Cannabis space.100+ Exhibitors, 50+ Panels, 100+ Speakers. We bring together the best & the brightest international entrepreneurs, thought leaders, top-level investors, developers & creators to look at what’s next. Featured video from October 2018 Event in Oakland, California. PANEL INFO: The Face of Cannabis Retail Brands, Experiential Marketing And Merchandising. What affects the psychology of purchasing behavior, why do people buy things and how do they choose? Brands, retailers and platforms need help to target the “new” customers and patients to find their path in this rapidly evolving world. As cannabis becomes a more normalized, brands and retailers are finding that customer personalization and a welcoming rather than intimidating store experience is incredibly important. Moderator: Claire Kaufmann - Marketing Manager, Groundworks Industries Panelists: Alan Gertner – CEO, Hiku Brands Marty Higgins – CEO And Founder, Harvest Claudio Miranda – Executive Director And Chief Marketing Officer Guild Enterprises Inc. Jared Mirsky – Founder, Wick And Mortar
Views: 10 New West Summit
Instagram Marketing Tips For 2019: 5 Advanced Strategies to Grow Your Instagram Quickly
 
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Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 554285 Chris 'Kubby' Kubbernus
Epic Wins / Epic Fails: Retail Brand Strategy - lululemon (Marina Strauss)
 
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CMA’s Brand Strategy Council has created a series of videos featuring marketing thought leaders discussing epic wins and epic fails in the marketplace. Marina Strauss, Retailing Reporter for the Globe and Mail's Report on Business, shares lululemon's story. For more videos, please visit http://CMAbrandstrategy.ca
How To Start An Online Fashion Business - 6 Steps To Starting An Online Retail Website
 
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Want me to help you start and grow you online fashion business? Go here - http://www.pmcgregor.com/fashion-breakthrough/ I recently spoke at Pure London showcasing the 6 steps to starting an online fashion business. I wanted to share the footage with you... This is a snapshot of a 2 day lecture I teach at the London College of Fashion. It was a proud moment to speak on stage at Pure London, just 7 years ago (when I first got started online) I attended Pure London as a trade show looking for brands to stock on my online retail store. To attend the next Pure London go here: http://www.purelondon.com/ Footage on behalf of Ascential Events. Apply for me to help you with your online fashion business (LIMITED SPACES) - http://www.pmcgregor.com/fashion-breakthrough/ For more videos on self improvement subscribe here: https://www.youtube.com/channel/UCXiZFpmQK4Fnx7n2Tvxp8VA Read my free magazine here: http://www.mensfashionmagazine.com/
Views: 119896 Paul McGregor
Epic Wins / Epic Fails: Retail Brand Strategy - Joe Fresh (Dr. Brynn Winegard)
 
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CMA’s Brand Strategy Council has created a series of videos featuring marketing thought leaders discussing epic wins and epic fails in the marketplace. Dr. Brynn Winegard, Principal of Winegard & Company, details the epic success of Joe Fresh. For more videos, please visit http://CMAbrandstrategy.ca
Scent marketing and scent design increase retail revenue - retail marketing tips
 
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Scent marketing is a technique that can help retailers increase revenue substantially. Here is a good retail marketing tip. There are certain scents - for example warm cookies, fresh-cut grass, salty air - that evoke powerful memories and can alternately make someone feel cozy and content, energized or just plain happy. Maria Brechalova is very passionate about helping brands improve the brand experience, and subsequently increase sales, through scent design and scent marketing. In Russia retail brands have smelled the coffee - pardon the pun - and are using scent as part of their branding and marketing efforts in retail, hotels, restaurants and similar consumer focused businesses. Learn more about Michael Leander http://www.michaelleander.me Learn more about scent marketing and scent design by visiting http://www.3sense.ru
Views: 339 Michael Leander
BBC Three - Secrets of the Superbrands (Fashion)
 
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Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them. Programme created by the BBC
Views: 743490 Ken Blu
UMGX Retail Brand Development Mobile Branding Campaign
 
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UMGX Retail Brand Development specializes in retail brand development, vintage brand development, authentic brand development, retro brand development, vintage interiors, vintage accents, authentic brand development, vintage art, authentic typography, vintage typography, retro typography,vintage retail branding, retail branding and marketing, product packaging and design,brand consulting,branding consulting,retail poster design, and fresh retail ideas... http://umgx.com, http://umgxblog.com, http//www.facebook.com/umgx.retail
Views: 124 David Cook
Personalized Video Advertising | Luxury Retail Brand
 
00:24
This SundaySky retail customer retargets website abandoners with highly relevant, personalized video ad spots to bring back shoppers to make a purchase, achieving 10x the target ROAS goal! Learn more at: https://sundaysky.com/customers/saks-video-advertising/
Views: 357 SundaySky
Advocacy Marketing   A Comprehensive Approach to Retail
 
36:17
As consumers’ shopping behavior changes so too must a brand's and retailer's approach to advertising. Marketers who are focused on bringing authenticity and credibility into the consumer’s path to purchase are delivering great results while simultaneously building an army of brand loyalists.
Alison Copus, VP Marketing, TripAdvisor, Gary Morrison, Senior Vice of Retail, Brand Expedia
 
27:45
A conversation with Gary Morrison, Senior Vice President of Retail, Brand Expedia Worldwide
Views: 1355 LeWeb
UMGX Retail Brand Development Los Angeles Large Format Digital Branding
 
02:24
UMGX Retail Brand Development is specializes in vintage brand building and design delivering high end illustration, print, media, packaging, advertising, marketing, sales tools, retail merchandising, promotions and foot traffic, consumer trial and adoption, high end type design, logo design, large format retail print, signage, all areas of retail design for business campaigns, media marketing materials, sales and business activation.
Views: 62 David Cook
Creative Ways to Build a Brand - Gary Vaynerchuk Client Consultation
 
54:30
In today’s video… I get tactical with a VaynerMentors client about how to build brand. VaynerMentors is our way of helping small-medium businesses (between $3M - $25M) accelerate to their next stage of growth. Kind of like McKinsey or Bain, but without the millions of dollars in fees. It goes way beyond Facebook and Instagram tactics — we dissect your entire business from the ground up. So excited about the growth that clients are seeing even three to six months after going through the program. Check out this article about one company's success with VaynerMentors: https://garyvee.com/VMcasestudy Learn more about VaynerMentors here: https://garyvee.com/vaynermentorsinfo — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Get my newest shoe here: https://garyvee.com/GaryVee003 — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 102792 GaryVee
The 6 Biggest Marketing Trends for 2019 (And How to Use Them!)
 
04:38
Which marketing strategies in 2019 should you place your bets on? In this video, Eric Siu shares his marketing predictions for digital marketing trends 2019 - all the top marketing strategies for the new year including conversational marketing, audio marketing and more! If you're studying how to do digital marketing and looking for the latest new marketing trends, this video will show you the top 6 to focus on in 2019. What's big in 2019? There's a 2019 for everything - Live video 2019, video marketing 2019 - the list goes on. But in our top 6, we're not surprised to find chatbot marketing or video ads at the top of the list. Audio is still important, especially with Amazon Polly being adopted more mainstream. Get your new year marketing campaign planned right by incorporating these strategies. Stay tuned for more marketing and business advice. —— ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere ►Eric's Instagram: https://www.instagram.com/ericosiu/ ►Growth Everywhere Instagram: https://www.instagram.com/growth_everywhere/ ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: • What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. • Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: • Growth Everywhere Podcast - http://www.growtheverywhere.com/ • Marketing School Podcast - https://www.singlegrain.com/marketing... • Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ • Twitter https://twitter.com/ericosiu Support Neil's Channel: • https://www.youtube.com/user/neilvkpatel -~-~~-~~~-~~-~- Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy" https://www.youtube.com/watch?v=YeKxOPGK8H8 -~-~~-~~~-~~-~-
Views: 6116 Growth Everywhere
Retail Marketing - How to Get Your Product in Stores
 
08:17
http://retailmba.com/retail-marketing. Retail Marketing - 5 Reasons to Help Retailers Sell Your Products Once in Stores If you'd like to receive additional information about our Retail MBA Training Programs and Services, please go to http://retailmba.com/programs Or go to: http://retailmba.com/free and receive a FREE training on how to get your products sold at retailers today! No sales experience or existing buyer relationships required! About the Presenter: Karen Waksman is a Manufacturer's Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers. And now teaches her proven time-tested, sales methodology to tens of thousands of product companies across the globe! SUBSCRIBE FOR MORE POWERFUL SELLING TO RETAIL TIPS! https://www.youtube.com/user/productforprofit?sub_confirmation=1 LET’S CONNECT: Facebook ▶ https://www.facebook.com/retailmba Twitter ▶ https://twitter.com/product4profit Google+ ▶ https://www.google.com/retailmba WWW ▶ http://www.retailmba.com/programs
Views: 445 Retail MBA
Branding Workshop - Anisha Singhi - Konversations on Retail and Marketing Careers - Delhi Diaries
 
02:37
What was common between 4 scores of b-school aspirants gathered at Hard Rock Cafe, Delhi for InsideIIM Workshop on 9th December, 2017? All of them dream of becoming the best brand managers of this country. In this video, Chief Course Creator at Konversations, Anisha Singhi, explains how to analyse the thinking process behind Amazon's famous "Aur Dikhao" brand campaign. This video was shot during an InsideIIM Workshop where aspirants met alumni of top b-schools of the country. Watch the event video here - https://www.youtube.com/watch?v=QV0O9jKS9io&t=2s. Stay tuned to InsideIIM to join us for the next session of Konversations Cafe in your city.
A New Age of Luxury Retailing: Brand Expectations
 
02:57
High end retail is changing. As part of a presentation to the International Retail Design Conference "A New Age of Luxury Retailing," we talked to luxury shoppers on New York's Madison Avenue and to former LMVH executive Philippe Soussand about brand expectations and design.
Views: 1878 MerriamAssociates