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Amazon's 14 Leadership Principles via Jeff Bezos

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Are you looking for a job? If you're watching this video, you're part of a small percentage of people that care about the values and principles of their employer; this is a well known success factor in employee performance and tenure. However, you're competing with many others that apply in bulk for the same position; so how do you capitalize on your time investment? Be proactive! when applying And during interviews, be sure to let recruiters and hiring managers know that you watched this! --- 1. Customer obsession: start with the customer and work backwards; work vigorously to earn and keep customer trust; pay attention to competitors, but keep obsessing over customers 2. Ownership: think like an owner, long term and don’t sacrifice long-term value for short-term results; act on behalf of the entire company, not just for your own team; never say “that’s not my job" 3. Invent and simplify: expect and require innovation and invention from your team and always find ways to simplify; be externally aware, always look for new ideas from everywhere, and don’t be limited by “not invented here" 4. Leaders are right a lot 1:52 : you have strong judgment and good instincts; you seek diverse perspectives and work to disconfirm your beliefs 5. Frugality 3:50 : accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense 6. Hire and develop the best 5:01 : raise the performance bar with every hire and promotion; recognize exceptional talent, and willingly move them throughout the organization; develop leaders and take seriously your role in coaching others 7. Earn trust 5:05 : listen attentively, speak candidly, and treat others respectfully. Be vocally self-critical, even when doing so is awkward or embarrassing; leaders do not believe their or their team’s body odor smells of perfume; benchmark yourself and your team against the best. 8. Insist on the highest standards 7:42 : you have relentlessly high standards - many may think these standards are unreasonably high; you are continually raising the bar and driving your team to deliver high quality products, services and processes; defects do not get sent down the line and problems are fixed so they stay fixed 9. Bias for action 11:34 : speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking. 10. Learn and be curious 11:34 : you are never done learning and you always seek to improve; you are curious about new possibilities and act to explore them 11. Have backbone. Disagree and commit 13:26 : respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting; have conviction and be tenacious; do not compromise for the sake of social cohesion; once a decision is determined, commit to it. 12. Dive deep 13:26 : operate at all levels, stay connected to the details, audit frequently, and be skeptical when metrics and anecdote differ. No task is beneath you. 13. Think big 16:04 : thinking small is a self-fulfilling prophecy. Create and communicate a bold direction that inspires results. Think differently and look around corners for ways to serve customers. 14. Deliver results 16:04 : focus on the key inputs for your business and deliver with the right quality and in a timely fashion; despite setbacks, rise to the occasion and never settle
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Text Comments (43)
Dan Croitor (5 months ago)
I made a 2 minute version of the 14 Principles here: https://www.youtube.com/watch?v=WEx4HR0FBYQ
Ciprian Hanga (14 hours ago)
Two pizzas for ten people? Umm, I don't know about that, I might have to get some snacks after that slice of pizza! :)
Jack Middleton (15 days ago)
I thought this was going to be utter bullcrap but I actually think I could have made this list myself.
Jack Middleton (15 days ago)
Someone tell him to please buy Blizzard Games from Activision.
XIA WANG (19 days ago)
Anytime and anywhere I need amazon to make my purchase right they have delivered each and every time.
Space Bike Music (1 month ago)
Cool video👍
Militus 1 (1 month ago)
You forgot: Get the Federal Government to give you a break on your shipping costs and taxes.
CC CONG (1 month ago)
I watch it again and again! help a lot! thanks!
Brian Krahmer (1 month ago)
nice video! Jeff Bezos @13:37 "we're not going to raise prices" I would love to ask him in person about the evolution of Prime pricing (79 -> 99 -> 119) :)
Dan Croitor (1 month ago)
To their defense, you’re talking about a premium :) their strategy is to leverage the (cheap) online store when competing with traditional shops that have to spend more if they sell more. It’s been successful until now, and I believe the prime is a strategy to primarily fight other online, but smaller, retailers..
Ke Qin Yang Museum (2 months ago)
Excellent
Max Joseph (2 months ago)
only a very lucky .com dude by default! no magic. things add up on the way once you are luckily on the right path, phase and time.
BBD Design (3 months ago)
Does having beady eyes, thin, painfully frugal lips and a Dr. Evil haircut count? 😅
Monkeyface One (4 months ago)
Yes, it's a hard culture to work in. They always say " have fun". I have not had any fun yet. I just have swollen feet and a sweetly back. They don't even provide fans to circulate the air. Why don't you put in a billion dollars into the work environment.
Xander Valltessa (4 months ago)
His fake left eye is very disturbing
Ben de Nysschen (5 months ago)
Thank you, In the process of preparing for an interview with AWS... I like the way of thinking Amazon and the CEO Apply
Buysome Bitcoin (6 months ago)
Be sure and check the prices at brick and mortar stores when you can, amazon prices sometimes 100% higher, so don’t take anything for granted. I hate what they’ve done with their lame unspecific tracking. Can’t tell where your package is anymore, just “shipped” or “on the way”
Yili Lin (6 months ago)
Quite helpful and thanks for collecting this. Especially all the interview clips
Naz Parkar (6 months ago)
He just Goldblumed the interviewer 14:14. The master.
Laurentiu (7 months ago)
I'm OK with amazon leadership principles, but asking them in an interview over other skills is just stupid
RJ Cooper (7 months ago)
What's not to like? Charlie Rose was one of the first Jeff Bezos interviews I saw. The brand building philosophy was as sound then as now. We have a local ballpark that started their lawn-seating tickets for three dollars. The same type of Customer-Centric services built that park. And, on a much larger scale, there's Amazon!
MrMagooo (8 months ago)
Amazon business model: Keep changing your business model so wall street doesn't know how to value your company. Bezos - former hedge fund manager. Amazon -- big con job.
Gregg mcclelland (5 months ago)
If so, MrMagooo, it would be the biggest con of all time and of epic proportions. I hope not!
Ursa (8 months ago)
his eyes should tell you a lot about him. blah, blah, blah...bs.
moto1p1 (9 months ago)
Jeff Bezos's level of two-faced fuckery is 2nd to none!
moto1p1 (9 months ago)
Top 3 Amazon principles: 1. Pay employees as little as possible 2. Fuck over employees whenever and wherever possible 3. Enrich Jeff Bezos and only Jeff Bezos
RedondoBeach2 (10 months ago)
0:55 "...and Steve Jobs was obviously listed as well."  The man passed away years ago.  What are you talking about?
Brent Layman (10 months ago)
That's why the host clarified. Jeff Bezos was listed at the most successful "living" CEO. The article also listed deceased CEOs....
Germain St-Denis (11 months ago)
Great interview clips, really adds to the written material. Thanks!
Dan Croitor (11 months ago)
Thank you Germain!
Liam Donaldson (1 year ago)
I swear jeff bezos is a robot. Or a zen master
Amber A (1 year ago)
very interesting viewpoints thank you for uploading :)
K D (1 year ago)
Trust is very important. Amazon has gained my trust. Every time I need something, they have it. Something needs fix, they fix it. Something got lost, they find it or refund my money as well as alternatives. They go above and beyond to ensure customers are happy with their services. I trust them as a loyal customer. Keep on succeeding Amazon.
Simon Elliott (1 year ago)
Great focus. Realistic concepts.
Kuldeep Thakre (1 year ago)
Thanks for sharing it this video Dan.
Reviewing Leadership Principles:At 4:42 : Per Jeff Bezos explanation it  sounded like "do big things with multitude of small teams". This explanation came with reference to Frugality. But on the display noticed "Accomplish more with less". They both may not give the same unless I missed something.
Brandon Ferrell (1 year ago)
I'm studying the leadership principles for an Amazon interview, and this is very helpful. Thank you!
Ap Store (9 days ago)
Ahha wow same here haha in fact this is the only thing that i am doing to prepare for my interview tomorrow
Rick Rodz (13 days ago)
Same here lol . Thanks
Warren Beltran Balderama (5 months ago)
Brandon Ferrell how did it go?
Derp Ina (11 months ago)
Brandon Ferrell How’d it go? Any advice?
Valerie Sellers (1 year ago)
Closed my Amazon account recently. They lost my custom and couldn't have cared less.
Nastacuta Bindea (1 year ago)
Felicitări!

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