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Why the market for skin whitening is growing

39623 ratings | 1369724 views
Skin whitening has proven to be damaging, physically and mentally. But sales are booming. The market is predicted to be worth $31.2 billion by 2024. Subscribe to our channel! http://goo.gl/0bsAjO Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
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Text Comments (7569)
Yasiin (1 hour ago)
The human mind is malleable. Marketing like this is a violent action.
LCK MAN (17 hours ago)
Ariana Grande says No
Shagun mohta (1 day ago)
wait the lady at 1:26 in that skin whitening ad is soo pretty so why she wants to be light skinned
Varun Shrinet (1 day ago)
3:20 that's heartbreaking 😞
Jovs Do (2 days ago)
That's not a balikbayan box without the packing tapes/masking tape/duct tapes and names written on those stuffs 😂
Catch me if you can (2 days ago)
Okay, how to stop this business?
Minerva Felican (2 days ago)
Fraink White uses natural papaya and kojic acid soap. Natural ingredients from papaya and rice (where kojic acid comes from) NOT regular clothing bleach as you stated in your vid where his face pops up. Lol. Anywho Overall, you made a great video. Wonderful reporting.
Val Gracias (2 days ago)
See what skin Whitening procedures Priyanka Chopra and Deepika Padukone have done. They are considered one of the best celebrities.
Arif Rizal (4 days ago)
bruh this I racist
Hm Hm (4 days ago)
KUNG SAAN-SAAN TALAGA UMAAGOS ANG ATING BALIKBAYAN BOX HA? HAHAHAHHAHAHA
JT Wei (5 days ago)
And then there's me who wants my skin to be at least a few shades darker so I don't get skin cancer here in New Zeland
Andrea Rafaela (6 days ago)
this bullshittery needs to stop. this is 2019.
Akash Guha Thakurata (6 days ago)
And I thought liberals stood for their body, their choice. Their skin, their skin.
Mallu Haridas (8 days ago)
I was her once upon a time.. I grew up in India where I was bullied and made fun of for my skin tone. I was ashamed of who I was.. then later in my early twenties I moved to USA. Initially I couldn't believe how people in US treated me. They complimented how beautiful I am.. And initially, I was like "SERIOUSLY" ?When I was in India I was constantly compared and ridiculed.... now I'm a successful woman who works in fashion industry..beauty is no where related to complexion ,gals.. dont be ashamed of what you are..
Qaima Ali (8 days ago)
Seriously !! People r visiting mars and we r still not over the whole skin color issue
Lara Pesterac (8 days ago)
"Modern racism" is what I call this. It's so sad that people are unhappy about their skin color. There are so many naturally beutiful dark skinned people, if you are dark skinned just take care of yourself and you'll be more beutiful than a lot of light skinned people, I promise you.
Random Person (10 days ago)
I’m naturally very pale and it’s next to impossible for me to obviously tan because I just turn red, but I’m constantly told I’m too pale, I look sickly, I need to tan, etc. In my opinion I don’t think humans will ever be able to just be satisfied with their bodies. Which is sad to think about but that seems to be a running theme for people
Móboĉo (11 days ago)
Interestingly the colorism in India is rooted not in British or even western influences but actually goes back millennia to the original Indo-European invasion of the subcontinent.
Karena Fang (11 days ago)
My mom literally bans me from sunny areas jus because she doesn’t want me to get darker
aemeric English (12 days ago)
last edit : susah sgt, edit video, turun saturation
Kim Hoa Nguyễn Vy (14 days ago)
5:56 Now that's crazy. That is a product for lightening your armpit (for those use tweezer to get rid of armpit hair which result in a very dark armpit color). It has nothing to do with the trend, basically everyone may use that even tan people
Kim Il-Sung (14 days ago)
The brown want to be white, but some whites intentionally tanned their skin? What is going on...
Maria Cecília Dias (15 days ago)
this is disgusting. love your skin color, whichever color it is.
Abigail Lytan (16 days ago)
Be grateful enough for what you are and what you have
Abigail Lytan (16 days ago)
You don't have to be white to be beautiful
I have a fluid skin colour. Sometimes I look a bit fair, sometimes tanned. I catch so much flak from all the aunties around me. It's annoying.
John D (20 days ago)
The real crime is sending fruit over borders. !!!!!
Roxx xion (20 days ago)
The worst place was a brown girl to live is the brown world
10 (21 days ago)
"you're beautiful but you're dark.." "you'd be beautiful if you're lighter" That are comments that I hear everyday from my friends and people. It brings me down but I've been slowly loving my skin color from time to time
Dejhia Bailey (3 days ago)
Your beautiful with all shades be strong and be clever.
that's zion (22 days ago)
Honestly, I've never felt so bad about being so dark. Oh wait, I have.
jkk jkk (23 days ago)
thanks to white ridicule
Princess Fondu (23 days ago)
colorism has been practiced in India for centuries on end, you can't blame the Europeans for everything.
Goth Nerd (23 days ago)
Products that lighten the skin but cause damage to said skin I'm reminded of Georgian era when women (and possibly some men I'm not sure though) would use white LEAD paint as foundation and cover their smallpox scars with circles and crescents made of silk.
ANGELICA VIDAL (23 days ago)
This is so so important. We need to start bringing awareness to these issues that are considered normal in so many societies around the world, especially Asia. Lets kee fighting colourism with our voices!
Rara 1991 (29 days ago)
Live at tropical country, where there is sunlight full of year (we only get two seasons, dry and rainy seasons), I grateful to have brown skin. I hope every one can feel confindent with their skin's colour without feeling intimidate by their environment
はると (1 month ago)
Why was Ivan in here? 😂
I'm Not Snowii (1 month ago)
.. This hits hard home because I'm a person of color and it just..ugh
OwnerOfMyHeart (1 month ago)
in my country, Panama, the birthday stores who sell piñatas of Moana says that a white version of moana's piñata sell more than original color moana's piñatas, so the birthday store decide don't sell original color of moana's piñatas, which btw, the owner are chinese panamanian (white) , and the buyers are panamanian of all kind of colors, but mostly black people, or mixed people
OwnerOfMyHeart (26 days ago)
@SKX FX and
SKX FX (27 days ago)
That's so ghetto.
Lola Lala (1 month ago)
I agree that skin whitening is really bad for your skin, but so is tanning in a tanning bed. STOP putting the blame on white people for skin whitening in Asia, some Asians are naturally whiter than others. But yes in America what happened was really racist but that doesn’t mean we are all still like that!
Evelyn Hammer (1 month ago)
This makes me feel horrible. I thought the acid is good for you.
She Doctolero (1 month ago)
Awe its product from Philippines where is the whiter skin more prettier 😊
powerist (1 month ago)
4:45- For some reason, I found the 1996 version to be creepier. And the fact that Michael Jackson by that time is unhinged eccentric to many people.
Obsidian Comet (1 month ago)
I always thought that skin as it already is was beautiful after I grew up, pale or dark. I seem to be affected by this when I was younger. I used to make avatars in games that were me with lighter skin. There is no need for tans or skin whitening. Skin in it’s true form is beautiful.
Sad smiles (1 month ago)
I was in my aunts house (staying over) and they always had extra toothbrushes so I was looking in a cabinet and found skin whitening product.
Sarbjit Kaur (1 month ago)
In India , women for marriage is selected based on her colour by families in arranged marriages...... even men prefer lighter skin wife..
Sarbjit Kaur (1 month ago)
In India , women for marriage are selected based on their colour by families in arranged marriages...... even men prefer lighter skin wife..
Jessi romero (1 month ago)
Wow and so many “white people” tan every day so they could be tan/darker That’s irony of life 😩
oakkent (1 month ago)
it's weird how dark skinned people want a lighter skin and how light skinned people want a darker skin
Missmary Unicorn (1 month ago)
I think, overtime people refer clear & glowing skin no matter what skin color they have and that’s good
Najila Saudi Arabia (1 month ago)
Hopefully it raises their IQs too lol
TYRONE LIFE (1 month ago)
4:46 nicki dont bleach she says she only uses 2 much make up in her roman faces
Buchanan Winchester (1 month ago)
JUST READING THE TITLE, I WAS ALL READY TO COMMENT THAT THIS SHIT HAS BEEN A BIG MARKET IN THE PHILIPPINES. AND THE SECOND THE VIDEO STARTS, THEY SHOW A BALIKBAYAN BOX. Dam right I called it.
GEEZ Sneez (1 month ago)
My dad explained to me why asia wants lighter skin and why western countries like tan. In the past, when an asian have lighter skin it means that they are rich and powerfull enough that they dont have to go out to the sun to do chores or work. But in western countries, when you are tanned that means you travel and socialize a lot.
Nayyara Aurrum (1 month ago)
I believe my skin isnt too dark and im fine with it
BrainDiarrhea (1 month ago)
I mean whiter skin is more pretty but...
GUCCI_MOCHI (1 month ago)
The world would look boring if everyone is of the same colour 🙄🙄
SKX FX (17 days ago)
@Elizabeth Cory are you trying to address me?
Elizabeth Cory (17 days ago)
freja literally... the racism jumped out 😍
freja (21 days ago)
SKX FX um??
SKX FX (27 days ago)
To you.
Jack Martelli (1 month ago)
This is just an excuse to talk about “white privilege”
Lucky Goldstar Music (1 month ago)
Dark skin is so beautiful and hot. People should embrace themselves for how they are.
Tyler Lizotte (1 month ago)
Dumb.
Benjamin N (1 month ago)
Racism
Grandma Bernice (1 month ago)
I remember when I was younger wanting to have lighter skin but what I have learned is to love your self and skin color because at the end we are all the same.
SKX FX (27 days ago)
Periodt pooh 😍😍
Npc #57335899 (1 month ago)
Just Photoshop
E.B. MacPherson (1 month ago)
Skin tone always ties back to classism. In Asian societies, if you were lighter it meant that you didn’t have to work out in the sun so you were probably aristocracy. In modern day America, where almost nobody has to work out in the fields, skin color is still tied to class. A tan white girl is perceived as more attractive than a pale white girl because the tan white girl likely got her tan out in the sun on a yacht, or going horseback riding. A pale white girl can’t afford to go out to do activities that would make her tan. She just has to sit indoors all day and read. Once you throw race into the mix, it’s a different. But talking about intra-white relations, this is my theory why white girls consider themselves more attractive if they are darker. Looking exotic or mixed is one reason, but also not wanting to look like an impoverished or antisocial shut-in
E.B. MacPherson (1 month ago)
It’s so scary because the commercials talk about whitening your skin as casually as they talk about whitening your teeth! In America where i live, the commercials are exactly like this except replace white skin to getting a white smile/white teeth! Like, look how “radiant” you will be! It makes sense to me to want your teeth to be white because it implies that you brush/suggests good hygiene. But that doesn’t make sense for skin tone! Skin tones can be naturally dark! Teeth are naturally white in all races, even people with the darkest skin. We shouldn’t promote “white,” we should promote what is healthy and natural for the human body
Nunya Bizness (1 month ago)
I don't see the obsession with people wanting lighter/pale skin..
Sister Vlogs (1 month ago)
si nadine lustre nandiyan
Amara always (1 month ago)
DARK IS BEAUTIFUL. THE BLACK COMMUNITY IS STARTING TO RECOGNISE THAT, F THEIR BEAUTY STANDARDS! YOUR BLACK IS BEAUTIFUL!
Rose Vampire (1 month ago)
Whenever I see the titles of videos about skin whitening I don’t think it’s that bad because tanning is also a thing (I’m white European so I never actually see skin whitening pushed). Then I watch the video and realise that it’s about colorism which is really harmful. And it’s so crazy that literal children are being forced to hate themselves for something that they literally can’t control and isn’t even a problem.
Amelia Julisdianti (1 month ago)
It is deeply rooted as a cause of white civilisation such as colonialism. So sad :(
Splatfan (1 month ago)
no, its deeply rooted because in the past being pale meant you didnt have to work outside
S Marie (1 month ago)
I have very light skin and all I do is get told to get a tan.
SKX FX (27 days ago)
So?
Randy Belen (1 month ago)
Micheal Jackson Joined the chat
Yep , (1 month ago)
It’s so sad honestly...whatever the skin tone you can be beautiful and you should not risk yourself for beauty in general...
MOCHI _XoXo (1 month ago)
Why did YouTube recommend me this now
hayley ortwein (1 month ago)
I get told I’m ugly for being so white which and I’m told to get a tan. How is tanning any better than bleaching
hayley ortwein (1 month ago)
Also chemical peels are used for acne scars so yes it lightens skin but it’s to even out acne and heal cystic acne
hayley ortwein (1 month ago)
I like how they target skin whitening but not tanning
babygirl lyrics (1 month ago)
I'm pale and 12 and u want to be hispanic af . idc about anything my skin is ugly and i don't have a disease so i'm ugly
demiiyah (1 month ago)
Lmao i just use the creams to remove the dark circles from my eyes. I do however like my skin pale because a tan looks terrible on me
Gella Yxs (1 month ago)
I love my skin color, why can't people just accept what they're born with and love themselves instead of trying to alter it. Also I think 4:40 is for clothes lol.
jeni david (1 month ago)
It is encouraged that people started supporting dark skin, but still they wanted to have light(bright) skin........
Sol Kiyoko (1 month ago)
Omg come to S Korea or Japan and you'll see a ton of whitening products everywhere. I live in Japan and it's crazy but lived in S Korea when I was younger, like middle schoolers are obsessed and acrually get depressed if they dont have light fair skin (I did at least). Legit I look sick by how light skin I am. I mean I am naturally pale but o got even paler.
Somewhere Anywhere (1 month ago)
All skin complexions are beautiful.
Dejhia Bailey (3 days ago)
Agreed stay strong and clever.
Charlotte Forst (1 month ago)
ngl I'd rather be browner than as white as I am
William Rodriguez (1 month ago)
Best way to whiten skin: HootWhite.xyz See this is what's wrong with the internet. I know that skin white is in the wrong here with their brand name and how ironic it is for them to campaign about colorism but can we just not appreciate that at least someone is doing something? ( In regards to the dark or white is beautiful commercial) this is what we do and yes me included we scream about racism, gender inequality and all these societal issues but when someone talks about it or does something about it we do nothing but to bring them down. On some cases people bring those who act down without even doing something in their own part. Do you honestly think skin white made this advertisment to offend or to hurt? This ain't it? We'll at least it's something...
Ninda O (1 month ago)
I want vox to make a video about people/ celebrities tanning
Moonbyul Kimie (1 month ago)
Having perfect smooth and taking care of our skin is better than bleaching and tanning 🤷‍♀️ no matter what skin color you are...Love Yourself
Dejhia Bailey (3 days ago)
Yessssss important to be strong and clever.
Homework Help (1 month ago)
Whatever ppl want let em do that bro. I mean Western ideology doesn't rly apple to East and South Asian mindsets.
Chad K (1 month ago)
White people LOVE stories like this! Makes us feel sooo special and beautiful. Like everybody in the word is soo desperate to imitate our beautiful white skin.
Amber P.G. (1 month ago)
i understand for some adults it’s their choice to do so, but for the narrator her own mom was sending these products which really reinforces the issue of white skin being a declaration of “purity” and darker skin being considered “unclean”
*sis came for her mother* , *she said sum tHanK u nExT* … 😂 6:00
It is possible to achieve almost one skin colour for humanity on our planet. So why, this is not happening?
@Chad K :-) humanity is really really one race
@Chad K :-) humanity is one race
Chad K (1 month ago)
Because that’s race mixing and it’s really really bad.
edgy cruz (1 month ago)
They started to do this type of things in Mexico too and it’s sad because most people from the south are trying to be more white since there more indigenous and want to be like the ones from the north with white skin and blue eyes
Spider Yoongi (1 month ago)
Must be nice being naturally light-skinned or white :/
Spider Yoongi (27 days ago)
@SKX FX galaxy brain
SKX FX (27 days ago)
Bathe in clorox and bleach and u will get white skin <3
Chad K (1 month ago)
I enjoy it.. not gonna lie.
Monica Granger (1 month ago)
✊🏼
Ramola Jayaraj (1 month ago)
Guys, I think they put Michael Jackson in there just because it seemed like his skin lightened over time, not because he wanted or promoted light skin.
Justmiss jamey (1 month ago)
HEARTHREAKING...we are ALL made different and beautiful for our own reasons.....that little girl talking about brown is ugly,she dont know why it just is, is absolutely making me cry...totally shocked.....shocked shocked shocked to my soul
beatificblake (1 month ago)
1:44 ey my girlk Suzy on the left up corner
amy otnes (1 month ago)
Omg 3:33 broke my heart :(((((
-Anxious Potato- (1 month ago)
I think you should love yourself. You are beautiful. You are YOU. Your skin color, your size, does not need to change. Don't listen to anybody whi says it does.
grizzabella (1 month ago)
0:29 my *half* country wow

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