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Business English lesson: describing products with descriptive vocabulary

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This business English video tip is about describing products. You may need to do this for a potential customer. It could be for a sales presentation or meeting or you might be writing marketing material. One incredibly important thing to remember is to use strong, descriptive adjectives and adverbs. This will add power to your presentation. It will help bring your product alive and make the presentation, sales meeting or marketing literature a lot more effective. In the video, I use an example of a review of the iPhone 6 which Stephen Fry wrote for The Guardian. You can read the full review here: http://www.theguardian.com/technology/2014/sep/17/-sp-stephen-fry-iphone-6-verdict-most-exquisite-mobile-ever-made For more general English or business English tips, make sure to check out our other videos: Business English coaching tip- conflict management: http://youtu.be/Y0vXtsEcaOI Business English presentations tip- starting a presentation: http://youtu.be/FiAPCMBI1Ug Business English presentations tip- ending a presentation: http://youtu.be/RYpMfegATZo Business English grammar tip- uncountable nouns http://youtu.be/-GTYorZwtA8 Business English for negotiations tip- conflict situations http://youtu.be/sX1FzBnF8aQ Business English small talk- telling an anecdote http://youtu.be/oMnSsJfA-dM Business English coaching- storytelling Mehr Information auf http://www.neilcollins.de Neil Collins Business English Training & Coaching Senefelderstraße 15 Prenzlauer Berg 10437 Berlin
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Text Comments (29)
Nadine Baumann (5 months ago)
I have a question Please. Its not in this Video. Is it right to say: I'm proud about myself or I'm proud of me?
Neil Collins (5 months ago)
Thanks for the question, Nadine. You would say: "I'm proud of myself." Or: "I''m proud of what I've achieved." Or: I''m proud of my achievements." The structure is: proud of + object
Edward Georgadze (7 months ago)
Thanks!! Great info!
Neil Collins (5 months ago)
Thanks a lot, Edward.
Brijesh Tiwari (1 year ago)
useful video !!
Neil Collins (1 year ago)
Thanks a lot. That's great you found it useful. If you have any ideas for other videos, let me know.
Mila NZ (1 year ago)
This video is very useful. I will tell my friend about this video.
Neil Collins (1 year ago)
Thanks a lot. Yes, please do spread the word! :-)
Liliana Cacho (1 year ago)
i really thought that it was difficult but you explained a lot and in easy way
Neil Collins (1 year ago)
Happy to hear that. Thanks a lot for the feedback. :-)
Syakirah Zainal (1 year ago)
I learned a lot from this video, thank you.
Neil Collins (1 year ago)
Great to hear that. Thanks for the feedback. If you have ideas for other videos that would be helpful, just let us know.
Nurul Syaqirah (1 year ago)
very useful. thank you!
Neil Collins (1 year ago)
Hey, thanks for letting me know. Hope you find the other videos useful too.
Echah Mohamad (1 year ago)
thank you.
Neil Collins (1 year ago)
You're welcome.
Nur Fatihah (1 year ago)
very helpful! thank you!
Neil Collins (1 year ago)
You're welcome. Thank you for the feedback. Hope the other videos are helpful as well.
turnuh (2 years ago)
I'm applying to an incubator. They ask on the application to briefly explain my technology / innovation. Would I use these descriptive adjectives in writing for someone to read.
Neil Collins (2 years ago)
Yes, absolutely. I think it shows enthusiasm and passion for your product! In fact, I took the sentences from a Stephen Fry (written) review. If you have any other questions, just let me know. And good luck with your application.
Zahir chio (2 years ago)
very helpful ! Thumbs up
Neil Collins (2 years ago)
Thanks a lot. Glad it was helpful.
GAR RAG (3 years ago)
You explained very well but you were covering the board! :(
Neil Collins (3 years ago)
+GAR RAG Yes, that's right. Sorry about that. But...if I stand aside when I am talking about each sentence and sometimes you can see the whole text e.g. at 2.45. Anyway, I will try not to do that in future. Thanks for the feedback. :-)
Jenny Powell (3 years ago)
The content is great, your body language isn't
Vector Calculus (3 years ago)
+Neil Collins dont mind her, shes going around giving every video critiques
Neil Collins (3 years ago)
Thanks a lot for the feedback, Jenny. Glad you think the content is great. Why do you think the body language isn't?
VIVENTIS (3 years ago)
Thanks very much for the smart advice!
Neil Collins (3 years ago)
You're welcome. Glad you found it useful ViventisPromotion. 

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