The mall was America’s third place — for better or for worse.
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Our lives are lived in 1 of 3 places, the home, the workplace and the “third place,” which is anywhere outside of those two.
Toward the end of the 20th century, the regional shopping mall had become that third place, the hang-out spot in suburban America. This was largely by design — an immigrant architect created the first mall in the vision that it would be a community gathering place.
The plan didn’t work out as he intended. While malls did take off, they more often than not couldn’t quite catch on as ideal “third places.” But with an estimated 25% of shopping malls expected to close in the next five years, there’s an opportunity to re-examine where Americans spend their time and what could be the next iteration of the third place.
Further reading for those interested in this subject, I recommend the following books and articles:
Ray Oldenburg's The Great Good Place — he coined the term 'third place' and set the theory for the 8 qualities mentioned in this video: https://www.amazon.com/Great-Good-Place-Bookstores-Community/dp/1569246815
New Yorker's 2006 profile of the creator of regional shopping malls: https://www.newyorker.com/magazine/2004/03/15/the-terrazzo-jungle
On the role US tax policy played in the shopping-center boom of the 1950s and 1960s: https://www.jstor.org/stable/2169635?seq=1#page_scan_tab_contents
& Vox's Matt Ylgesias on the coming ‘retail apocalypse’ in the states: https://www.vox.com/new-money/2017/5/4/15124038/regional-mall-apocalypse
p.s. here is Toto's Africa (playing in an abandoned shopping centre) https://www.youtube.com/watch?v=D__6hwqjZAs
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For those wondering - it's "Southdale" mentioned as the first mall - in Minnesota - where the MegaMall is also. And malls are part of the Geography of Nowhere (book by James Kunstler). Try sitting on the floor in a mall and reading - where the light is nice and bright (you might get threatened with arrest). Or try protesting against all the clothes sold in malls made by young female slaves - then the "shoppers" might get too "scared" or - the mall cops might slash your tires. Welcome to the 3rd place - Corporate-State Open Prisons.
Yeah but in my town everytime people find a public place to start hanging out the police show up and make everyone stop socializing and leave because they love harassing teenagers and young adults here in central texas..... smfh. 😡
The malls can be an alienating experience for us who don't have that much money to splurge. I remembered shopping in one of the malls in my younger days in one the big shopping malls in South East Asia and ended up even poorer, more lonely and more unhappy with my life. And the Asian mall culture can be also quite intimidating(i.e. If you happen to meet some rude Asian people from your workplace, it can also turn out to be an uncomfortable experience). So, I think shopping malls does not serve to improve our quality of life unless we have some extra money to splurge or something specific to buy or don't mind the crowds.
We need more third places in America that aren't malls! You seriously cannot do anything outside without being expected to spend money, it's sad, and I feel like that's why there are less and less people going outside... We need to feel a sense of community in this country, it feels so lonely and monotonous: work, go home, stay inside on the internet, and repeat...
Even parks are empty now a days...
I think the third place of the mall was too corporate and now that we can, we are pushing it to the digital space in favor of more local and community oriented establishments. Look at Los Angeles, more specifically Venice. The streets there act as shopping market places with each establishment providing a unique yet specific service from cheeses to candles. There are more farmers markets than ever before. Theme park attendance is at all time high. I don't think third places are declining, just shifting
I don't think all malls will die though, I think some of the midrange malls will yes, but a good few of the higher end ones, most of them, imo that are destinations to go purchase like two or three we have here in Myrtle Beach will thrive for a while due to the simple fact people are social creatures and a fully home and work involved life are no fun. Apps like MeetMe aren't the cure for social interaction either, people are still social creatures, and will always find ways to go out. I figure that'll be what cause amazon and such to plato in coming years.
I do think that we as a nation are going through a reshaping, but I don't think that fully online interaction and purchases will be the answer. I do think that shortly, within the next five years, online interactions and purchase per year's growth will plato. Because people will realize they miss going out, and physical malls, stores etc will experience growth due to people just simply wanting to go out.
Some of the re-purposed malls have been turned into apartments, with a handful of shops left in the old food court areas. (Coffee shops, dry cleaner, florist, those kinds of things) Other areas are turned into indoor park areas for the residents to meet and gather. I personally think this is a much better use of the space as opposed to endless big box stores. There's so little to do near where I live and the mall hasn't been enjoyable for me since I started rethinking my consumption habits. I don't want to "hang out" at the mall because I'll just buy things I don't need. Even if you go "mall walking", you're still probably eating at the food court and making one or two purchases.
Malls will be back. Ultimately, they're a good idea: Everything you need in one place. What we are seeing is the popularity of online shopping outdoing in-person shopping. The needle WILL swing the opposite direction eventually, though. Or perhaps I should say it'll normal out. There's a place for malls, and there's a place for online. Like anything in the States/the West, once a formula proves successful, it quickly gets overdone. And that's what's happened with malls: Overkill. All the developers wanted to a quick buck while they could, so they all jumped on the bandwagon, opening malls at a dizzying rate, until there was market saturation. But the gravy train doesn't run forever. There's a new cultural force now (online shopping), so we have to make way for it. Malls will decline, but they won't ever go away (nor should they). The retailers who can adapt to the change best will be the ones who survive.
Minimum wage didn’t kill the mall higher taxes and stiffer regulations on business did that most of the big retailers like Sears,Montgomery Wards,JC Penny’s,Dillard’s,Toys R Us and others have gone out of business or had to file for bankruptcy and had to restructure their companies witch meant they had to close stores witch most of the small to medium sized malls either closed for good or started dying shortly thereafter because of the loss of these stores and eventually closed their doors within a 2 to 3 years after the loss is the real reason for the large number of malls closing for good and as for minimum wages it didn’t help much to if minimum wage was 10 dollars an hour and taxes were a flat rate of 2.5% percent across the board this might have saved 60% of all malls the that have already closed from having to do so.
So, the mall is a bad idea, because it's about shopping instead of interacting?? HOW EXACTLY is sitting on a couch with a phone texting and messaging on Social media interacting? Yes, the mall is about shopping, but if a mall has the proper facilities, it can be made for interacting as well. Many malls have indoor parks and playgrounds. When I was growing up in the 80's, malls all had playgrounds where kids were definitely making friends, while parents were chit chatting with each other. At least a busy mall is a lot more nice to see than a bunch of young lazy asses sitting at home and texting,.
We have plenty of malls in my country. Our malls are not dead. It's still fun to be able to ride to the malls and shop and eat and buy things. We have lots of malls in my country. It's more fun in my country!
I dunno, when I was in high school everybody would turn up at the mall on Friday evening (after dinner if they were gonna eat with their parents that night), to find out what was going on, what people were gonna do, who was having a party, etc etc. and to see people and be seen. It isn't like we couldn't have just used phones to hook up, but I guess the problem with just calling around is that it's deliberate; you have to have some idea of who to get in touch with, whereas if everyone's hanging out in the same place you'll pick up information you weren't actively looking for. Also the mall proper is a lot less proprietary than a Starbucks; if you hang out in a coffee shop for hours without buying anything they'll start giving you dirty looks. Anyway, if you were a kid in the 80s and 90s, the weekend started at the mall. n.n
Malls tend to be close to other malls in nearby districts. The malls that are more luxurious tend to survive. Another thing is that people would rather drive longer distances to a mall that's further away when they are in the mood to spend money and go to the closer mall just to visit but not really spend.
Churches are an important social space. Many have programmes of various kinds during the week (studies, youth groups, prayer meetings, church banquet socials, etc.) One should take them into consideration.
I definitely support my local coffee shops they are an excellent third-place to foster community conversation and a relaxing wonderful atmosphere where I feel calm and not overstimulated. Great job on this video
Suburbs "lacked quality"? THEN, EXPLAIN!!!! Why did people move to those suburbs IN MASSES. If the city centers were so good, why did they abandon them and moved out?? THEY HAD ENOUGH OF LOW QUALITY OF LIFE. Noise, dirt, ghettos, weirdos, traffic, crime and most of all SPACE. People moved to the suburbs to GET THE QUALITY OF LIFE, with a back yard, having their own house, peace and quiet and not being squeezed like sardines in a tight city environment.
Malls will not be able to offset the social and consumer behavioral changes within America. As each year passes by, so will its numbers. Its death is inevitable. The third space the narration speaks of has been replaced by the virtual space. If you have any financial interest in malls, I recommend you get out while you still can.
There are malls that are reachable by walking and public transportation. Monroeville Mall has bus service, and South Hills Village has nearby light rail service. These two malls are in the suburbs of Pittsburgh, PA.
I like how you dismiss the Internet as a third-place simply by saying it “ can affect your mental or even physical health”. You didn’t even bother to say whether that affect was positive or negative. This video is lazy or at best presents information in a biased way ”
This is ridiculous, malls are retail developments not third space community centers like the national mall. Malls collapsed due to high rents and predatory leases, check out the traffic at strip malls.
This video felt very lackluster. The narrator's voice is flat and unconvincing, too many of the visuals are slow motion and the choice of music is too close to uninspired mall muzak to be ironic. I was very interested in the subject from a sociological point of view but eventually I couldn't wait for it to be over.
We are proud that SM is 'IN' in our country. Without SM, Philippines maybe has the worst 'third place' in the world. We have the 4 malls which are in the Top 10 most biggest malls in the world. But these 4 malls are still have not enough space sometimes, due to our density of the People. Here, in every province only (state) there is 50 malls in average and every cities have 30 malls in average. Share ko lang😂. Pero proud🇵🇭🇵🇭
A trigger is a named PL/SQL unit that is stored in the database and executed ( fired ) in response to a specified event that occurs in the database.
Overview of Triggers.
A trigger is a named program unit that is stored in the database and fired (executed) in response to a specified event. The specified event is associated with either a table, a view, a schema, or the database, and it is one of the following:
A database manipulation (DML) statement ( DELETE , INSERT , or UPDATE )
A database definition (DDL) statement ( CREATE , ALTER , or DROP )
A database operation ( SERVERERROR , LOGON , LOGOFF , STARTUP , or SHUTDOWN )
The trigger is said to be defined on the table, view, schema, or database.
A DML trigger is fired by a DML statement, a DDL trigger is fired by a DDL statement, a DELETE trigger is fired by a DELETE statement, and so on.
An INSTEAD OF trigger is a DML trigger that is defined on a view (not a table). The database fires the INSTEAD OF trigger instead of executing the triggering DML statement. For more information, see Modifying Complex Views (INSTEAD OF Triggers).
A system trigger is defined on a schema or the database. A trigger defined on a schema fires for each event associated with the owner of the schema (the current user). A trigger defined on a database fires for each event associated with all users.
A simple trigger can fire at exactly one of the following timing points :
Before the triggering statement executes.
After the triggering statement executes.
Before each row that the triggering statement affects.
After each row that the triggering statement affects.
A compound trigger can fire at more than one timing point. Compound triggers make it easier to program an approach where you want the actions you implement for the various timing points to share common data. For more information, see Compound Triggers.